Hypoallergenic Cat Nutrition



Cats are Carnivores

Cats are predominately carnivores, which means they need a diet high in the nutrients found in meat or meat based diet. Although they are Carnivores and thrive on a high meat diet many people (about 60% of the cats in the UK) are fed cheap supermarket brands or foods with a high grain content (that’s like 60% of children in the UK fed only chips every meal!)

Taurine – Taurine is an amino acid found mainly in meat, Taurine is essential for cats as it helps with their eyesight and brain function and as it cannot be produced by the cat alone it needs to be acquired through diet. When most foods fed only contain around 4% meat it is almost impossible for the cat to acquire these good quality amino acids.

At The Big Pet Store we sell high quality dry, raw and wet cat foods which contain natural meat ingredients and all the right balance of protein, carbohydrates and fats.

What to avoid in a commercial cat food –

Meat and Animal Derivatives – This is from human by-product meat or ‘spent’ animals such as ex dairy cows or non laying battery hens. A food can often contain lots of different proteins even if it is listed as one ‘flavour’.

Cereals – Foods list cereals on the bag instead of a specific cereal so that the actual ingredient may change. Wheat or wheat by-product is used most commonly as it is the cheapest grain to use (we use a lot in human food production therefore there is usually a large amount of surplus). Wheat is a common causer of stomach problems, urinary crystals, bad hair & skin and stool issues.

Oils & Fats – Fats are very important to a cats wellbeing as they not only provide energy but keep the skin and coat healthy. The listing on the ingredients in an open manner means that the fat can change all the time, and again it is usually a by-product of the human food industry. Bad fats = bad skin and low energy.

Derivatives of Vegetable Origin – Vegetable fibres or starches derived from by-products of the human food industry. The open formula means that although it may say ‘of which 4% are peas’, it only has to be a minimum of 4% of peas in the vegetables.

Sugars – We all know adding sugar to human food is bad, then why would sugar need to be added to cat food? Sugar makes human food more attractive to eat and can cause addiction, the same is true with dog food.

EC Permitted Additives and Preservatives – Permitted items by law should be ok for cats shouldn’t they? Not necessarily, they may be permitted to preserve foods, but what they do to a cats body is not entirely known. Some foods contain additives like ‘sunset yellow’ which has been linked with child hyperactivity and ‘potassium sorbate’ which has been linked to cell damage.

Most pet cats in the UK are fed on a food high in cereals, which for a carnivore seems completely alien.


Carnilove Cat Food


The wide spectrum of carefully selected wild-origin meats, such as reindeer, duck, pheasant, turkey, lamb, wild boar and salmon, corresponds to the composition of natural prey and ensures intake of important amino acids.

Forest fruits, vegetables, wild berries, and herbs are natural sources of important vitamins, antioxidants and other essential nutrients. 70 – 75% Wild-Origin Meats. Grain & Potato free for better digestion and less waste.


  • Salmon & Turkey for Kittens
  • Lamb & Wild Boar
  • Duck & Pheasant
  • Reindeer
  • Salmon

Dry food Available in a 350g, 2kg & 6kg bags


Eden Cat Food – 85% meat or fish ingredients and NO GRAIN

Eden holistic cat food is quickly becomming one of our best sellers in store. The recipe is based on the Ancestral diet of your cat with a high content of quality animal protein aligned to a cats natural food intake. This food is naturally high in Taurine (essential for keeping your cat healthy) and actually costs less per day to feed than most Veterinary approved cat foods.

Available in Original Cuisine & Country Cuisine


Vince The Vet Raw Cat Food

Vince the Vet raw food for cats and specially formulated natural supplements, rich in health-promoting nutrients can significantly enhance health and well-being when added to the diet each day.

Raw meat, bone and offal is the natural core diet of cats and has been for millions of years.

Feed with small amounts of other raw foods (including our supplements) as suggested, to provide a completely healthy, balanced diet which promotes the very best of health.

Cat food available in 500g trays in –

  • Beef
  • lamb
  • Chicken
  • Chicken with Lam Offal
  • Turkey
  • Turkey With Lamb Offal



REBIOTICS TO PROMOTE GOOD DIGESTION AND THE VERY BEST OF HOLISTIC HEALTH, Prebiotic supplementation of a cat’s diet is an important part of maintaining a healthy digestion. It ensures that the normal gut flora balance is supported – which is a cornerstone of the digestive system’s ability to break down food effectively and absorb essential nutrients. A healthy gut flora population also helps pets cope with periods of stress by supporting the immune system.


A NUTRIENT RICH BLEND OF ORGANIC SUPERFOODS TO ENRICH THE DIET AND PROMOTE OPTIMUM HEALTH Adding a highly concentrated and easy to digest, natural source of essential nutrients to the diet each day, is an important part of maintaining health, energy and vitality. It provides many of the amino acids, fatty acids, vitamins, minerals, trace elements and other nutrients the body needs to function as best as it can, and for normal tissue healing, regeneration and repair.


Supplementation cat’s diet to support strong, healthy joints, is an important part of maintaining mobility.
It ensures that ease of movement is promoted, which is important for a happy, active life.
Healthy joints also help pets to position themselves to empty the bowels normally, groom themselves effectively and run, jump and play.



Supplementation of a cat’s diet with nutrients that promote a healthy immune system is an important part of maintaining the body’s natural defence mechanisms.
It ensures that the ability to cope with stress and exposure to harmful microorganisms is supported – which is essential for the maintenance of good health.

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Cats are Carnivores

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For Your Cat

Complete Dry Food

We stock a range of Quality Complete Dry Food for cats. Complete dry food must be left down, not portioned in to meals. It has been studied that cats eat around 16-21 times a day and are more of a grazer animal than dogs who eat set meals.

Many people worry that their cat will just eat it all straight away and carry on eating until it burts. If you are feeding a better quality food with balanced protein, fat and carbohydrates then your cat does not need eat as much and will feel fuller for longer, your cat may eat more at first and slow down once they are satisfied naturally with the level of protein they are consuming.

If your cat eats the complete dry with an amount a lot more than the average for their size then switch to a light or lower fat food, that way they are still getting the quality protein but not the high fat content.

For a better balance of food we recommend a balanced natural grain free food as the first choice. All of our cat foods are hypoallergenic.

Grain Free Dry Food For Cats

  • Carnilove – With wild origin meats
  • Acana Wild Prairie – 70% meat content
  • Orijen Original, Fit & Trim, Grasslands – 85% meat content
  • Applaws – 80% meat based food
  • Canagan – UK made grain free cat food
  • James Wellbeloved Grain Free – Grain free version of our best selling food
  • Arden Grange
  • AATU
  • Fish4Cats
  • Eden Holistic Pet Food

Hypoallergenic Dry Food

  • James Wellbeloved
  • Royal Canin
  • Burns
  • Charlies Choice
  • Hills Science Plan

Quality Wet Cat Food

We stock a range of quality wet cat food in pouches, trays and cans. We don’t stock supermarket brands such as Whiskas and Felix as they are nutritiously poor quality and contain ingredients that are detrimental to health. The range of foods include –


  • Applaws Natural Cat Food
  • Canagan 70g Cans
  • Fish4Cats
  • Lily’s Kitchen


  • Applaws Natural & In Jelly
  • Natures Menu
  • Country Hunter 80% Meat
  • James Wellbeloved
  • Schesir
  • Canagan
  • Cheshire Cats Garden
  • Webbox Naturals


  • Lily’s Kitchen Organic
  • Lily’s Kitchen Natural
  • Webbox Naturals

For advice on choosing the best food if you have a cat with a specific need (ie Urinary issues, Kidney problems) please send us an email, give us a call or come in store to speak to a customer advisor.

Store Locator

The Big Pet Store
Unit 3
Hereward Rise
West Midlands
B62 8AN

Find the Store

Take a Tour of the Store

Store Locator

The Big Pet Store
Unit 3
Hereward Rise
West Midlands
B62 8AN

Find the Store

Take a Tour of the Store

Call 0121 550 9095

Opening Hours

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